Washington’s National Park Fund

website redesign

A chance to visually and
technically update the website
of a local non-profit.

project role

SVC student 
Visual designer

process

Client interview
Competitive analysis
 Personas
User journey
Site map
 Wire frames
Mood board
Style board
 UI library 
 Prototype

TOOLS

Sketch
 Invision

BACKGROUND 

Washington’s National Park Fund (WNPF) is a non-profit that raises money to support the three largest national parks in Western Washington. They are the official philanthropic partner of Mount Rainier, North Cascades, and Olympic National Parks. The money raised by WNPF helps fund 50-75 projects annually in these parks.

business problem 

WNPF needs a website redesign. Their current site is outdated and not mobile friendly. In order to encourage users to engage and donate, they need to make it easier for users to understand the organization’s purpose and its activities.